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About us

Soll the Label is an Australian-designed children's clothing brand that aims to bring fun, simple, high-quality clothing to children's wardrobes across the globe. Our collections are designed to withstand the test of time, to be passed down and loved by generations to come. All of our items are trialed and tested to ensure they wash well, fit comfortably, and are play approved.

We actively involve our community in fabric selections and styles, ensuring our collections reflect the preferences and needs of the families we serve. By fostering a community of like-minded parents through social media and surveys, we maintain a close connection with our customers. Transparent communication about our production processes and design choices is key to building trust. At Soll the Label, our purpose is woven into everything we do, creating value as children proudly wear our creations worldwide.